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theScore Bet Launches in Iowa
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theScore Bet Launches in Iowa

by AJ LeivaFebruary 22, 2021

theScore Bet Launches in Iowa

  • theScore Bet offers an authentic and innovative user experience that unites media and betting ecosystem.
  • Score Media and Gaming Inc, the owners of theScore is a publicly traded Toronto based company that is focused on betting and iGaming.

theScore Bet has officially launched in Iowa as of February 16th, 2021. Iowa launched sports wagering earlier than any of its Midwest counterparts, but the state has taken a slow approach to opening up the industry. Legalized sports betting first opened up in August of 2019 but with a specific requirement that all players must first register and participate in traditional brick and mortar casinos.

The idea behind this approach was meant to control and monitor the new industry while making any changes if necessary to close up loopholes. As opposed to other regulatory practices that are usually playing catch up. On January 1st of 2021 the requirement for players to register and participate in a casino expired, now even a rural resident of Iowa can bet on the Hawkeyes to cover from their home.

Iowans will certainly be utilizing the app in the coming weeks. The Iowa Hawkeys men’s basketball team is ranked no. 11 and awaiting the start of March Madness. With a large fan favorite team like the Iowa Hawkeyes bettors can ride the wave or look for easy fades.

Altogether, Iowans and visitors to the state bet over $149.52 million in the month of January. That is an increase of $40 million and up 30% from the previous month of December. With the requirement that bettors place bets in person ending, expect the number to continue rising especially with March Madness beginning in a week.

The success that legalized betting has seen is catching the attention of other states. With huge losses of revenue due to COVID-19, legalizing sports betting is an easy and quick way for states to make up for the budget deficits. States like Louisiana, Maryland, North Carolina, South Dakota, and Washington all are prepared to pass legislation to legalize sports betting in the coming months.

About theScore Bet

Available on IOS and Androids, theScore Bet delivers an immersive and unique mobile sports app that offers a wide range of pre-game and in-game betting across all major sports league and events, and a comprehensive variety of bet types. thScore looks to provide a seamless cross-state experience for sports fans as it expands across the United States.

theScore utilized their already established sportsbook platform technology from iGaming supplierBet.Works to support its Iowa launch.

“We have expanded theScore Bet to three new markets in the last six months, significantly increasing our footprint,” said John Levy, Founder and CEO, theScore. “We’re thrilled to introduce our mobile sportsbook to Iowans as the college basketball season heats up ahead of the tournament in March. We have a large base of theScore app users in Iowa and now, with the launch of theScore Bet, fans will have easy access to our integrated and technology driven sports betting experience.”

About Score Media and Gaming INC

Score Media and Gaming. INC is a canadian based company that focuses on delivering millions of sports and iGaming fans personalized and simple to use applications specialized for live scores, news, stats, and betting. Its media app ’theScore’ is one of the most popular in North America.

The company’s sport betting app ‘theScore Bet’ is also partnered with Penn National Gaming. The merger of these two powerplayers is quickly gaining the attention of casual and professional bettors. theScore Bet is available for users to place wagers in New Jersey, Colorado, Indiana, and Iowa.

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About The Author
AJ Leiva