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Unibet Announces Primary Sponsorship for Kevin Harvick in Two NASCAR Cup Series Races
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Unibet Announces Primary Sponsorship for Kevin Harvick in Two NASCAR Cup Series Races

by Kevin KrestJune 28, 2021

Unibet, one of the Kindred Group brands, has partnered with the Stewart-Haas NASCAR team of driver Kevin Harvick to be the primary sponsor of the number 4 Ford in the NASCAR Cup Series races at Indianapolis Motor Speedway on August 15th and Martinsville Speedway on October 31st. The deal began with the Unibet logo on the front bumper of Harvick’s Ford at Pocono Raceway doubleheader races on June 26th-27th and represents Unibet’s first motor racing sponsorship in the United States.

The sportsbook operator currently operates mobile sites in Indiana, New Jersey, Pennsylvania and most recently Virginia, with Kindred using the Unibet brand to build on its European experience in online wagering. In addition to the Cup Series involvement, Unibet will also be the primary sponsor of Harvick’s NASCAR Xfinity Series entry at Indianapolis on August 14th.

Comments from Unibet and Stewart-Haas Racing

Senior Vice President, USA for Kindred, MIchael Stan commented, “Sponsorship is an important part of our marketing initiatives in the states, where sports betting is legal. Racing fans are extremely passionate about their sport and their driver in particular. Unibet exists for this reason, to enhance fans’ passion for their sport”. 

Stan continued, “Our Platform is straightforward, easy to understand and filled with insights that allow our players to make informed bets. Integrating Unibet into the sport that fans watch and cheer for, is the best way to tell our story. We are By Players, For Players.” 

“We’re proud to represent and work with Unibet to grow its platform, now and in the future,” said Brett Frood, President, Stewart-Haas Racing. “Fans are the lifeblood of our sport and Unibet offers a new and insightful way for fans to engage with our sport in a meaningful way. We’re looking forward to kicking off our partnership with Unibet this weekend at Pocono where Pennsylvania residents can experience Unibet’s offerings firsthand.”

Kevin Harvik and Stewart-Haas Racing

Kevin Harvick finished eighth in the first of two Pocono doubleheader races, the Pocono Organics CBD 325 and followed it up with a fourth place finish in the Explore the Poconos 350 the next day. The 45 year old Californian is in 13th place in the NASCAR Cup Series standings and is still looking for his first victory in 2021 after winning nine races in 2020 to run his career total to 58.


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Stewart-Haas Racing is owned by longtime Indycar and NASCAR driver Tony Stewart along with Gene Haas and is headquartered in Kannapolis, North Carolina not far from Charlotte Motor Speedway. The team runs four Ford Mustangs in the NASCAR Cup Series: Kevin Harvick’s number 4, Aric Almirola’s 10, Chase Briscoe in the 14 that was formerly used by Tony Stewart and Cole Custer in the 41.

The team has won a pair of NASCAR Cup Series titles, first with Tony Stewart in the number 14 car in 2011 and again with Kevin Harvick in the number 4 in 2014, both in Chevrolet’s before Stewart-Haas switched to the Ford brand in 2017. 

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About The Author
Kevin Krest
Kevin Krest is the author of the PK Frazier series of four novels and the Beyond the Commentary blog with over 500 posts about the world of sports. Kevin covers golf, football and horse racing for and holds media credentials from the USGA, PGA, LPGA and Oaklawn Park. As a media member, Kevin has attended and written in depth pieces about the U.S. Open, the U.S. Women's Open and several other LPGA and PGA Tour Champions events.