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Scientific Games Acquisition of SportCast Sets Stage for Enhanced Betting Experience
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Scientific Games Acquisition of SportCast Sets Stage for Enhanced Betting Experience

by Evan PerkinsMay 27, 2021

Scientific Games Corporation has been able to acquire a top-notch sports betting player involvement company in SportCast. The deal will add a vast selection of sports technology and services to Scientific Games Corporation.

SportsCast was founded in 2013 and is regarded as a leader in the sports betting player engagement services. They are able to do this by offering great product experiences, quality technology, and competitive pricing.

What SportCast Brings to the Table

There has been a significant movement in the sports betting industry over the last few years. Another quality addition for fans is the ability to watch a game, bet on it live and be able to engage with other content.

The SportCast platform has the technology to provide customers with this all-inclusive betting experience. Within the SportCast network, where the magic happens, is their BetBuilder product.

BetBuilder is an award-winning innovative product that can help shape the future of the user experience. This is a stepping stone to what is to come.

SportCast’s Proven Growth

There are a handful of popular sports betting brands that have accepted the use of SportCast to integrate seamlessly in their production. The following are some of the most notable brands that have used the technology:


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  • BetMGM
  • PointsBet
  • SkyBet
  • 888
  • Nederlandse Loterij
  • British Columbia Lottery Corporation

With over 50 brands and counting, the SportCast technology has proven to be successful in many areas. The North American growth has been tremendous with several key aspects.

These aspects include before the match, during gameplay, and same game parlays that have allowed the system to process over 12,000 bets per second. This type of volume is what makes this technology special, especially in hot betting markets like football, basketball, and baseball.

Scientific Games acquires SportCast to expand its betting offer

How SportCast and Scientific Games Pairs Up

Scientific Games has a remarkable position on the global scale that is rivaled by many. The additional features that SportCast brings to the table make the two a powerhouse of technology and functionality.

The two seem to be on the same page as what they can offer customers. With simple but very precise operations and a very attractive sportsbook, the two can set out to become a great one-two punch.

In addition, engagement with fans on an innovative platform will help spread the word about how well the global sports technology is going to benefit consumers. Their focus on performance and leadership within the industry should bode well for all users.

For Scientific Games, choosing the right partner was key in making this all worth the process. SportCast was a no-brainer and appears to be a perfect fit for the team.

The amount of betting opportunities they are able to offer is second to none for the industry. With billions of betting possibilities, every league under the sun to bet on, and a constant need to please customers shows that this is arguably a strong future standard for the sports betting industry.

 

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About The Author
Evan Perkins
My name’s Evan and I am a sports content writer for Knup Solutions. I typically cover anything MMA related, but sports in general are my passion. You can check out my work here and other related content that I cover from time to time. If you enjoy my work or have something to say, reach out on the site to let me know. I always enjoy conversations about sports and different opinions regarding them.