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Running a Small Personal Sportsbook – How to be a Legal Bookie

Running a Small Personal Sportsbook – How to be a Legal Bookie

by USA WagerJune 15, 2021

Are you a professional gambler who dreams about opening a sportsbook? Bookies are profitable businesses that need various skills to run successfully.

You might need to employ workers with certain skills to offer punters a thrilling gambling experience. The following are six tips on how to run a small sportsbook.

Create a Budget

Creating a budget is essential for any business. You need to have enough funds to settle bets on time and pay your employees. It is prudent to have a cash reserve to pay all bets in case most punters wager on a particular team at once, thus misbalancing your book.

For instance, if you provide six games’ lines, the total exposure can be $1,870, and the total handles $9,680. The most realistic outcome is three matches will favor you while three will be against you. It doesn’t consider the vig on your winning bets hence increasing your exposure.

You will experience down and up moments in your business. Some days might have more wagers than others.

Generally, major sports events have more gambling action than infamous ones. So, it is necessary to have enough cash reserves that will cover your business during long exposure periods.

You might opt to accept a few wagers in the beginning. But you will have to increase your budget as the business grows gradually. You can start with $10,000 if you accept bets worth $10,000 each week.

Have at least 20 percent of the expected daily handle. It might take a while before your business starts making profits, and it is essential to ride out swings.

Apply for a License

Most legal bookies have several subsidiaries in various states and countries. Besides, punters trust sportsbooks with valid gambling licenses more than unlicensed bookies. So, it is wise to read the gambling regulations in your locality to avoid violating any gambling law.

Set Good Lines

Create the right lines to achieve your financial goals. You can hire skilled odds compilers or set them on your own.

Focus more on your strengths, as you might be an experienced punter but a poor line maker. But, it is recommended not to rush to set the lines immediately after you have launched your bookie.

Many leading betting firms post lines on their websites. You can check out and compare them to choose the right lines for various sports. They often consider local and global pundits while setting lines.

Many sports enthusiasts back local teams more than visiting teams. So, you have to adjust your lines against them when promoting local contests.

Charge an Affordable Vig

Various sports have different vig charges. Yet, you can start with 110 to 100, as many regular gamblers understand. It can earn you substantial profit margins once you balance your wagers.

Lay Off Wagers to Balance Your Book

At times, moving lines isn’t effective if almost all action is on one side. Hence, you need to lay off wagers at another bookmaker to minimize your risk.

For example, you can accept wagers worth $11,000 on a tournament, each being 110 to 100, and $8,800 is on one team. Thus, the other team will have $2,200. Your book will have been balanced if each side has $5,500.

Track All Activities

Install a computer system in your business to track all activities and payouts. It is faster and more reliable than paperwork. Use a flash drive to store all data and don’t connect the computer to the internet to prevent fraudsters from hacking your system.

Most legal bookmakers provide a broad selection of gambling markets. It is advisable to study your target audience first to offer the right products. Also, review your financial position frequently to avoid going bankrupt soon.

Head to our favorite pay per head bookie site at before the pick.


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About The Author
USA Wager
USA Wager is your resource for legal United States sports betting & wagering information. We have a full team dedicated to keeping a pulse on the US sports betting market. From news, to state regulations, to operators that take bets, to the best promos and bonuses -- USA Wager has you covered!