Quarter4 Completes $1.6 Million Round of Funding
Quarter4, an AI-driven predictive sports data and analytics provider, has announced the closure of its seed funding round. The firm, which deals with sports media and betting companies, was able to raise $1.6 million.
How will the Quarter4 Funds be Utilized?
The funds will be beneficial for the company’s growth in the sports media and betting markets. Analytics are working into every aspect of the sports world, so this is an excellent time for Quarter4 to have a vast amount of disposable funds.
The funds will be used to acquire talent in the firm’s technical and sales departments. Quarter4 has the goal of making its product more technologically advanced while growing its footprint throughout the United States.
Additionally, a small portion of the funds will be used to support the expansion of its B2B technology. Quarter4 has the goal of expanding its predictions to two million per day by September 2021 in preparation for the NFL season.
Football is turning into a sport that’s dominated by analytics, and media, as well as betting companies, desire this data. Quarter4 is a business that can satisfy this craving thanks to the $1.6 million funding round.
The funding round was headlined by Shore Capital Sports & Entertainment. Shore is an investment firm based in Toronto and New York. The funding partnership will put Shore at the forefront of Quarter4’s business.
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The firm will assist with business development and help Quarter4 find more funding opportunities. The Management Partner Scott Secord will join the Quarter4 Board of Directors.
After the announcement, he commented on his excitement to be working with Quarter4.
“Quarter4’s technology is exciting because it spans across the sports landscape providing incredible data and rich insights for sports betting, sports media, and sports broadcasting companies. Our investment in Quarter4 shows our commitment to continually improving how data is delivered to sports companies across the globe.”
Update on Quarter4
Quarter4 is expanding, but the company has a great reputation in the sports data and analytics industry. Currently, the technology team is attempting to grow its data reporting capabilities for predictive probabilities.
This technology would apply to sports betting for in-play betting analysis. Live wagering has become very popular worldwide, so this technology would be very appealing to Quarter4 clients.
Kelly Brooks, the co-founder, and CEO of Quarter4, thinks the business is in a great position after the $1.6 million funding round. There is a growing demand for sports betting in the United States, causing a spike in the analytics industry.
People are looking for competitive advantages over sportsbooks, and analytics is one way to raise winning percentages. Analytics also apply to broadcast companies to enhance games and generate more interest in the action.
Regarding the investment, Brooks stated that it “allows us to scale our capabilities and work directly with leading partners like Scott and Terry to create cutting edge technology solutions to continue to shape the global gaming industry.