PlayUp Continues US Growth Through Expansion Into Indiana, Iowa & New Jersey
The United States is set to become the largest legal sports betting market in the world. There are many rising sportsbooks throughout the nation, and one is PlayUp, which offers sports wagering and iGaming.
PlayUp is expanding in the US after gaining market access in Indiana, Iowa, and New Jersey. The platform already had a deal in NJ for sports betting intact, but PlayUp will also be launching iGaming in the state.
Strategic Growth Plan
PlayUp Sportsbook is live in Colorado, and the site has received rave reviews from users. This solid reputation has excited bettors throughout the nation about PlayUp. The platform covers 250,000 sporting events per year, and it’s already the official betting provider of the NJ Devils ahead of the launch in the state.
PlayUp has been focusing on strategic growth in the United States because of the surging sports wagering market. In May, PlayUp announced a trio of states where the platform had secured market access.
Through Caesars Entertainment, PlayUp will go live in Indiana, Iowa, and New Jersey. The New Jersey partnership will include iGaming. These states, along with CO, are significant wagering markets that will help the site quickly gain a solid American footprint.
PlayUp is a betting and gambling technology group that has innovated the industry. The company has the goal of providing captivating entertainment and responsible online gambling for people throughout the world.
Executives and innovators for PlayUp want to give bettors a unique wagering experience. The site provides a deeper connection to the games through numerous betting markets and wager types.
Also, PlayUp has a strong rewards system in place, which keeps bettors playing on the site. The welcome bonus for new users includes a $20 free bet and a 200% deposit match, which is unique in the industry.
The company is well regarded in Australia and New Zealand for online wagering, horse betting, and daily fantasy sports. Nevertheless, PlayUp has poured many resources into an American expansion because of the insatiable appetite for betting in the country.
Comments from the CEO
It’s hard to secure market access in the United States. The industry is filled with wagering conglomerates, making it difficult to break in, but PlayUp has successfully maneuvered through the application processes.
PlayUp USA CEO, Dr. Laila Mintas, released a statement in its press release after securing market access in Indiana, Iowa, and New Jersey.
“These three states are the next phase of our growth in the U.S. Getting to add iGaming in New Jersey will usher in a new product offering for us that will help us guide and drive our continued success. We are striving to live out our brand motto of ‘Your Best Bet’ with our product portfolio, and we are excited for what lies ahead in terms of getting our product in front of as many Americans as possible through the growing regulated market.”
Indiana and Iowa sports betting, along with the New Jersey iGaming market, totals approximately $500 million in monthly handle.