NFL Adds Four More Approved Sportsbooks
With the 2021 National Football League (NFL) season approaching, the organization has added four more approved sportsbooks to expand its reach in the sports betting industry. The NFL has partnerships with DraftKings, FanDuel, and Caesars, which helped them take a huge leap after being adamant for so many years. One of the main reasons would have to be the Oakland Raiders relocating its franchise to Las Vegas, which is the heart of sports betting and casinos.
Caesars were in the works for a partnership with the Las Vegas Raiders in 2018 while the new stadium was under construction. MGM was also in the works of extending a partnership with the New York Jets at the same time.
The NFL Adds Four More Approved Sportsbooks to its Roster
The NFL has reached an agreement with four sportsbooks that include FOX Bet, BetMGM, PointsBet, and WynnBet before the 2021-22 kickoff. Under this agreement, all the operators will be allowed to purchase in-game commercial units and other select NFL media inventory. Financial details were not released to the public at this moment, but one can speculate how much revenue these deals will bring in.
The deals with DraftKings, FanDuel, and Caesars Entertainment were estimated to bring in a ton of revenue during the short span of five years. Those deals that were put into place: Five years, and it is estimated to generate upward of $1 billion over the course of the pacts, according to leading industry analysts.
Nana-Yaw Asamoah, Vice President of Business Development for the NFL, stated:
”We are pleased to announce this select group as Approved Sportsbook Operators… Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”
Under this agreement, outside of the seven sportsbooks, other operators will be prohibited from purchasing NFL advertising and media inventory. The NFL also takes the integrity of the game and its fanbase seriously as they continue to expand its partnerships with other big companies.
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“All operators will also license Official League Data from the League’s Official Data provider, Genius Sports.” -NFL.com
Back in April, the NFL signed a multi-year deal which named Genius Sports Group, a company that provides digital sports content, technology, and integrity services, as the league’s exclusive distributor of real-time official play-by-play statistics. Genius Sports Group came in to replace Sportradar, which oversees sports betting data not only in the United States but also sportsbook operators from around the world.
FOX Bet, BetMGM, PointsBet, and WynnBet will all bring an array of unique assets to the way customers wager for this upcoming season and beyond. Pointsbet has already become a powerhouse in other sports as they are a proud partner in the WNBA.
BetMGM already has a marketing deal in place with Wayne Gretzky. FOX Bet has the backing of a leading media outlet and is currently working with the Philadelphia 76ers. WynnBet is working with a new multi-media campaign, working alongside Shaquille O’Neal and Ben Affleck.
It will be interesting to see how this will play out with seven sportsbooks working with the NFL.