DraftKings & Simplebet Set to Offer Micro-Bets
DraftKings keeps making their presence known in the sports betting industry as they continue to extend their partnerships in the very competitive market. The company partnered with Autograph earlier to launch a huge collection of NFT’s showcasing the biggest names in the sports world.
DraftKings also expanded its customer base by acquiring Golden Nugget Online Gaming (GNOG). DraftKings offers a wide of promotions for customers who are also interested in the casino aspect of the app. The company has no plans to stop as they have a deal with Simplebet to change the in-game betting experience.
A technology firm known as Simplebet has agreed to a multi-year deal with DraftKings to bring the betting experience to another level. Integration with Simplebet’s micro-betting technology will allow DraftKings to expand its reach to more customers in the United States.
So what is this real-money micro betting that Simplebet will implement on the DraftKings Sportsbook platform?
DraftKings & Simplebet offering Micro-Bets
Bettors on the platform will be able to bet on the micro-level like play-by-play, throw-by-throw, if the next point is made via free throws, how many yards X player will run on the next play, and other more creative ways. This is a way to expand the in-game offering experience instead of just live betting on a team or the under/over of the game.
Under the agreement that was put into place, DraftKings will be able to offer Simplebet’s micro-betting products for the NFL, MLB, and NBA and a bunch of college football events. This would be the first attempt to push micro-betting at the collegiate level as different states have different laws when betting on Division 1 sports.
Co-Founder and CEO of Simplebet, Chris Bevilacqua, stated, ”We’re thrilled to be launching our real-money micro-betting products with DraftKings:
“ These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”
Global Product and Technology at DraftKings, President Paul Liberman went on to say:
”We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports. Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”
Sportsbet’s main attraction as an innovative company in the sports betting industry is it is a B2B product develop company machine learning and real-time technology to make sure the customers have an option to bet on every opportunity that presents itself throughout the game. The company is finding more ways to improve customer integration as well as new strategic opportunities to expand its reach.
Simplebet has also announced earlier this year that the company has completed a $15 million financing round to increase its total funding to $50 million to improve their own products to introduce more subcategories such as Scripts. DraftKings will certainly attract more investors as they continue to take advantage of what the sports betting industry has to offer.