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Caesars Sportsbook Partners with the Manning Family
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Caesars Sportsbook Partners with the Manning Family

by Allyson ParkNovember 10, 2021

The biggest family in football has officially signed a multiyear partnership with Caesars Sportsbook.

Archie Manning and his three sons, Cooper and former elite NFL quarterbacks Peyton and Eli, will become Caesars Sportsbook ambassadors. They will appear in ads and promotions for the sportsbook, along with participate in member experiences through the Caesars rewards programs.

This betting deal has been in the works for a long time. Caesars Entertainment and Archie Manning are partners on Manning’s sports bar in New Orleans. Due to this preexisting relationship, the partnership between the Mannings and Caesars Sportsbook seemed to make a lot of logical sense. That preexisting relationship made this betting deal a “natural fit,” according to Chris Holdren, co-president of Caesars Digital.

Chris Holdren, the co-president of Caesars Digital, was very enthusiastic about the partnership.

“The Mannings are the first family of football,” Holdren said, “In over a third of the NFL’s 102 seasons, a Manning has been a starting quarterback. They are the preeminent family, and we are a family-led company.”

In an email, Eli Manning seemed equally enthusiastic.

“We spent a lot of time talking about this opportunity and really doing our due diligence—on the industry, on Caesars, on our roles—before we made any decision,” Eli Manning said, “The growth of sports betting over the past couple of years has been tremendous, and with it now integrated into every major sports league in some sense and partnered with many media outlets, it adds another layer of connection with fans. We are really looking forward to being part of that.”

Peyton Manning also expressed his excitement over the partnership.

“We’re excited to partner with the team at Caesars Sportsbook,” he said, “We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”

This is a huge deal for Caesars Sportsbook. The Manning family has been dominant in the NFL for a very long time. Archie Manning played for 13 years and helped lead the New York Giants to win Super Bowl XLII, a game in which he won the title of the Most Valuable Player. Peyton and Eli Manning have both won two Super Bowls apiece, and they are currently cemented in history as two of the best passers in NFL history.

Both Peyton and Eli Manning have remained newsworthy, popular, and relevant since both their retirements, in 2016 and 2020 respectively. They have both regularly starred and appeared in multiple different ads and campaigns, and they have both hosted football shows like Monday Night Football with Peyton and Eli, which is an entertaining and hilarious watch.

“We’re looking forward to getting their advice as this business continues to grow,” Holdren went on to say. “You won’t just see them in our advertising; our customers and Caesars Rewards members will have opportunities to interact with the Mannings, to meet them. There’s also going to be a heavy charity component.”

Readers may be surprised to hear that this partnership with Caesars Sportsbook does not include Cooper Manning’s son, Arch Manning, who the next quarterback of the Manning line. The 16-year-old is currently the top rated football prospect in the high school class of 2023.


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About The Author
Allyson Park
Allyson Park is a sports writer and media content creator at Knup Solutions. She covers a variety of sports, including football, soccer, basketball, and baseball. She is currently a student at Virginia Tech majoring in multimedia journalism and minoring in creative writing. Her favorite sports to watch are NFL football and women's soccer. After graduating, she hopes to enter the sports journalism industry and provide a unique angle and perspective on sports as a woman of color.