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Caesars Entertainment Announces New Sportsbook
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Caesars Entertainment Announces New Sportsbook

by Tanner KernAugust 2, 2021

On Monday, Caesars Entertainment announced a new sportsbook that was expected because of a rebrand for the company after purchasing William Hill. This acquisition made significant headway throughout the legal sports betting industry. The new app is expected to make Caesars a force in online betting.

Legal Jurisdictions for Caesars Sportsbook

The new mobile sportsbook will be available in eight states, including Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. After it launches in these jurisdictions, it will be live in Arizona, Louisiana, and West Virginia.

DraftKings and FanDuel have set the standard for legal sports wagering. However, the merger between William Hill and Caesars will make the updated app a top-tier platform.

The app will run through the technological software Liberty. Liberty is the company’s betting software that will be utilized within the app.

Caesars Sportsbook

Bettors in Illinois, Washington DC, and Nevada will have a different platform called Caesars Sportsbook by William Hill. This is because of regulations where bettors must be near a retail sportsbook to place a wager.

The app will be enhanced from the old software, and it will link bettors to Caesars’ world-renowned rewards system. Caesars purchased William Hill in April for $4 billion.


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Executives claimed that they would rebrand William Hill in the United States and sell the overseas portion of the business. Thus far, the company has delivered on its promises.

Caesars Entertainment CEO Tom Reeg was quoted in the release announcing the new book.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

This acquisition makes Caesars one of the largest brands in the United States gambling market. The company was known for great gaming resorts and retail sportsbooks, but mobile betting will now be added to the list.

Promotions from Caesars Entertainment

Caesars Entertainment will be offering a massive promotion in honor of the rebrand. First-time users will be able to place a risk-free bet up to $5,000 and receive a $1,000 deposit match. This is unprecedented from any legal book in the past.

Caesars Entertainment

Caesars Digital Co-President was also quoted in the release detailing the superiority of the new platform.

“Caesars Sportsbook puts the bettor at the center of everything. We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

The announcement of the new sportsbook followed the company buying the naming rights for the Superdome in New Orleans. This is an excellent time for the company.

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About The Author
Tanner Kern
Tanner Kern is a former Division I football player at Lafayette College and a graduate of the University of Connecticut. He is currently a writer for Knup Sports and the Sports 2.0 Network. He is the host of Between the Lines, the official show of Baseball Spotlight, and the main contributor for the website. Sports Network: sports20.com, usawager.com, knupsports.com, baseballspotlight.com, basketballarticles.com, betdecider.com, njsportsbookreview.com, dunkelindex.com, sportspub.com & oddschoice.com