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Caesars Entertainment has Changed the Game
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Caesars Entertainment has Changed the Game

by Julian KeifetzMarch 7, 2022

It felt like a long time coming for the launch of Caesars Entertainment’s online sportsbook back in the summer of 2021. The site first launched in eight states: Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. However, it is now additionally available in Arizona, Louisiana, and New York.

New York is easily the newfound sportsbook’s biggest add, as the numbers on the Empire State’s mobile betting are absolutely staggering. Over $1 billion in wagers and a quarter of all Super Bowl bets have come from that state alone since mobile betting has been legalized there.

The launch of Caesar’s mobile sportsbook has profoundly changed the landscape for sports betting, and is quickly separating itself from the competition through brilliant means.

Caesars’ Empire

Caesars Entertainment has been one of the biggest outlets for betting in the world for a long time. Under a subsidiary, it began back in the late 1930’s and is now one of the top five largest gaming companies in the world, and consistently rakes in over $8 billion in annual revenue.

Before and especially since the launch of their mobile sportsbook last summer, Caesars has been capitalizing on big-time opportunities in the sports world. They signed a 20-year naming rights deal with the New Orleans Saints to name the team’s stadium the “Caesars Superdome” and also made a 10 year, $60 million+ deal with the Arizona Diamondbacks to open a sportsbook just outside their home ballpark, Chase Field.

In January they announced a partnership with the Buffalo Bills to become the team’s official mobile betting partner, as well. Caesars Sportsbook has been making huge strides in such a short amount of time, and seem to be leaving the competition in their tracks.
Unless you’ve been living under a rock the past few months it’s impossible to have missed those commercials that they’re currently airing. Caesars has teamed up with comedian J.B. Smoove, Eli, Peyton, Cooper and Archie Manning and Halle Berry to air seemingly nonstop and very memorable commercials.

The noise that they’re garnering for themselves right now in the sports gaming industry is incomparable to any of the competition. Since the launch of their mobile sportsbook, they’ve nearly tripled their market share in every state they operate in from 6% to 17%, reported by legalsportsreport.com back in November.

Caesars Entertainment is doing things that their competition like DraftKings, FanDuel and BetMGM are not. Caesars is bringing a user-friendly and fun experience to novice and experienced bettors alike. The simplicity and smoothness of their mobile app is something that sells itself.

Just this month, the New York Post rated Caesars the #1 sports betting app in the USA, citing the user-friendly experience they offer, safety and security provided by them through “two-factor authentication” and the abundance of offers and bonuses allowing users to get more out of their money.

Read our review of Caesars Sportsbook.

Caesars’ Future

It’s hard not to imagine that Caesars only gets bigger from here. With the men’s Division I college basketball tournament fast approaching, the numbers Caesars rakes in are going to be through the roof as bettors everywhere look to get in on the madness of March.

They’re going to continue to separate themselves from the competition and distinguish and build their brand. Everyone in that marketing and advertising department deserves a raise if they haven’t gotten one already.

Given the numbers, it’s a safe bet to say that Caesars will continue to be the #1 mobile sportsbook through the end of 2022, and the gap between them and the competition is only going to grow. Now, more than ever before is the time for bettors to cash in on Caesars’ gaming empire.

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About The Author
Julian Keifetz
My name is Julian and I was born and raised in New York City. I'm a senior at the University of Miami majoring in Sports Administration. Baseball and football are my main areas of expertise; although I love all sports. My love for sports came about as a result of the sports mecca that is NYC. On top of a passion for current events in sport, I also love sports history.