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Better Collective Set to Host Bookmakers Awards 2021
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Better Collective Set to Host Bookmakers Awards 2021

by Tanner KernJuly 8, 2021

Better Collective, a worldwide sports betting media group, is set to host the first Bookmakers Awards iGB Live! The 2021 Bookmakers Award will be the inaugural event.

Better Collective executives were unsure if they were going to be able to host the event iGB Live! The event occurs in the Netherlands, and COVID-19 put a question mark around the gathering. However, the nation has relaxed its tight restrictions, and the event will occur in September.

The capacity levels will be at pre-COVID levels, which is exciting for Better Collective. The evening is expected to be a massive success and one that will become engrained into the sports betting industry moving forward.

Excitement for the iGaming Industry

The Bookmakers Award will honor excellence in the sports betting industry. The Dutch government recently loosened the COVID-19 restrictions, and they have implemented the CoronaCheck app for significant events.

This app will give officials at iGB Live! the ability to see if visitors have tested negative for the virus, been fully vaccinated, or have recovered from COVID-19. CoronaCheck may add some extra steps to the awards show process.

Better Collective

Nevertheless, it’s worth it because live events can now occur without social distancing or the mandatory use of masks. iGB Live! and iGB Affiliate Amsterdam Naomi Barton is very excited about returning to normalcy.


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The social aspect of the iGaming industry is what makes the market so unique, according to Barton.

She said, “Our customers have been waiting for news like this, and it appears that the sun is, at last, shining on live events. Better Collective is just one of the brands aiming to make a big impression at iGB Live!/iGB Affiliate Amsterdam and using the platform both events provide to reconnect with the iGaming industry after such a long time. It’s also hugely encouraging that the hospitality sector in Holland, including restaurants, pubs, and other catering outlets, has fully reopened.”

The event is going to be a massive success in the nation for a multitude of industries.

Details of the Better Collective Event

The inaugural Bookmakers Award is going to span across multiple gaming markets. IGB Live! will occur from September 28 to October 1 at the RAI in Amsterdam. People will travel all over the world to the Netherlands to take part in this event.

Better Collective Head of Strategic Events Shona O’Donnell spoke about the event after receiving confirmation that it would occur.

“We are delighted to receive confirmation that iGB Live! will take place as scheduled in Amsterdam. As the first whole industry in-person event, it will be an important milestone for the iGaming industry to come back together to meet in person discussing interesting themes and future developments in the industry. Because of the significance of this event, we are also delighted to confirm that we will be hosting the first multi-market Better Collective Bookmakers Awards 2021 on September 28in connection with iGB Live! – we simply cannot wait to meet with and celebrate with partners in Amsterdam. More information will come, so stay tuned!”

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About The Author
Tanner Kern
Tanner Kern is a former Division I football player at Lafayette College and a graduate of the University of Connecticut. He is currently a writer for Knup Sports and the Sports 2.0 Network. He is the host of Between the Lines, the official show of Baseball Spotlight, and the main contributor for the website. Sports Network: sports20.com, usawager.com, knupsports.com, baseballspotlight.com, basketballarticles.com, betdecider.com, njsportsbookreview.com, dunkelindex.com, sportspub.com & oddschoice.com