Bally Bet Now Live in Indiana
Bally Bet is now accepting sports betting wagers in the state of Indiana as the company announced it was going live on December 13. The Indiana Gaming Commission approved Bally Bet for a sports betting license on December 10, and it didn’t waste any time before going live.
Bally Bet now becomes the 13th online sports betting option in Indiana, an industry that first launched back in August 2019. Indiana has been a target for Bally Bet for months, and this is the second state in the Midwest to feature this sportsbook behind Iowa.
Bally’s Corp. acquired the name Bally Bet back in 2020, and this sportsbook is now live in four states throughout the U.S. Outside of Indiana and Iowa, Bally Bet Sportsbook is also available in Colorado and New Jersey.
The state of Indiana continues to approve new sports betting options as Bally Bet is the fourth new sportsbook to go live in 2021. Barstool Sportsbook, Betway, WynnBET are the other three sportsbooks that have gone live before Bally Bet.
Partnership Formed With Major League Fishing
The Indiana launch was not the only big announcement from Bally Bet last week as it also reached a partnership that was revolutionary in the industry. Bally Bet is now an official partner of Major League Fishing (MLF) in a deal that will start to go into effect in 2022.
This is the first pro bass fishing partnership with a sports betting company, and MLF is one of the biggest tournaments in the world. Bally Bet is now the exclusive sports betting, daily fantasy sports, and free to play partner of MLF.
Bally Bet has announced that it will stream live MLF events on the sports betting app, and it will also be the title sponsor of the Angler of the Year Award. This is now the fifth professional sports organization that Bally Bet has been able to strike a deal with, but this is the most unique of the partnerships.
Indiana Sports Betting Keeps Growing
Outside of the four new sportsbooks that have gained entry into Indiana this year, another wave of sportsbooks are set to join the market in 2022. At least six new sportsbooks are intending to go live in Indiana with Maxim Bet and Sports Illustrated Sportsbook among that group.
The start of the NBA and NFL seasons have been great for Indiana sportsbooks as the state has set some monthly handle records since September. Indiana is closing in on a monthly handle record of $500 million, and that could come before the end of 2021.
Bally Bet is going to be competing with plenty of big names in the Indiana sports betting market, but it has proven to be a leader in other states. Bally Bet will be included in the December sports betting report from the Indiana Gaming Commission.