Bally’s Interactive Launches Mobile Sportsbook in Iowa
LAS VEGAS, June 29, 2021 /PRNewswire/ — Bally’s Interactive, a division of Bally’s Corporation (NYSE: BALY) that operates the omni-channel provider’s sports betting, iGaming, free-to-play, and daily fantasy sports platforms, today announced the beta launch of its mobile sportsbook, Bally Bet, in Iowa. The launch expands the sports betting platform’s presence into its second state, following last month’s launch of Bally Bet in Colorado. Bally’s maintains its mobile sports betting skin in Iowa through its market access partnership with Elite Casino Resorts, which owns Grand Falls, Rhythm City, and Riverside Casino and Golf Resorts.
Bally Bet, which offers sports betting fans access to a variety of unique and innovative features, includes, among other things, betting options for all major sports, exclusive in-app parlay games and integrated social features. In addition, Bally Bet users are able to earn points betting on sports that they can redeem for gaming, dining, retail and other amenities at all of Bally’s casinos nationwide via the company’s Bally Rewards loyalty program. This expansion also provides Bally’s with additional exposure on Sinclair Broadcast Group’s local CBS and Fox television affiliates in Iowa.
Adi Dhandhania, Bally’s Corporation’s Senior Vice President, Strategy and Interactive, said, “We are very excited to have achieved yet another milestone with the expansion of our mobile sports betting platform in Iowa. As a state that has embraced legalized sports betting since 2019, Iowa was an attractive market for Bally Bet. We look forward to integrating Bally’s into Sinclair’s broadcast and digital programming in Iowa, providing Iowa sports fans with an engaging and creative sports betting experience, and continuing our work towards solidifying Bally’s as a leading retail sportsbook brand with the third greatest reach in terms of U.S. legalized market access.”
Similar to the Colorado launch, the Iowa beta launch will focus on the deployment, testing and refinement of the Bally Bet app. Bally’s Interactive intends to launch the Bally Bet mobile sportsbooks in two additional markets in 2021, with subsequent launches set to occur in 2022. The Bally Bet app is now available for download in Iowa and Colorado on both iOS and Android, and is also accessible via desktop at www.ballybet.com. For more information, visit www.ballysinteractive.com and follow @ballybet on Twitter.
About Bally’s Interactive
Bally’s Interactive, headquartered in Las Vegas, NV, is a business division of Bally’s Corporation. Established in 2021, Bally’s Interactive powers Bally’s Corp’s omni-channel platform, providing an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Bally’s Interactive’s offerings include Bally Bet, an online sportsbook currently available in Colorado and Iowa that unites casino rewards, social features, and in-app games; Bet.Works, a first-in-class B2B2C sports betting platform; Monkey Knife Fight, the fastest growing daily fantasy sports site in North America; and SportCaller, a leading global B2B free-to-play game provider.
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- the very substantial regulatory restrictions applicable to Bally’s, including costs of compliance;
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- other risks identified in Part I. Item 1A. “Risk Factors” of Bally’s Annual Report on Form 10–K for the fiscal year ended December 31, 2020 as filed with SEC on March 10, 2021 and other filings with the SEC.
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