bet365’s ‘One on One’ YouTube Channel Drives UFC Fan Engagement
bet365 and UFC announced a recent expansion of their partnership as the British sportsbook launched its ‘One on One’ YouTube channel to cover everything UFC.
A One Stop Shop for UFC News and Updates
Laura Sanko, a UFC analyst and commentator, will host the program, providing up-to-date analysis of UFC events and interviews with the biggest stars in the combat sports world. The ‘One on One’ show will also include fight previews, feature-based content, and behind-the-scenes action.
Nick Smith, vice president of global partnerships at UFC, said, “This is the continuation of what we believe to be a long relationship with bet365. After such a successful 2021 with bet365, we look forward to expanding our partnership to include the creation of new digital content for our fans this year.”
Bet365 became an official betting partner for UFC in the United Kingdom and Ireland in 2021. The sportsbook will also benefit from increased exposure across UFC’s social media platforms. The popular ‘If you don’t know, now you know’ series, hosted by UFC President Dana White, now includes bet365 promotions.
As part of the expansion, bet365 signage is visible within the Octagon at select UFC events, and it is the presenting sponsor of the Cage Warriors playlist on UFC FIGHT PASS.
A bet365 spokesperson said, “We are delighted to extend our relationship with UFC in a year that sees the organization return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis.”
What is bet365?
Bet365 is one of the most recognizable gambling brands in the world. It has more than 60 million customers worldwide and streams more than 600,000 events annually in 21 languages.
In the United States, bet365 is available in New Jersey and is set to launch in Colorado this September.
bet365 has a new customer offer.
To activate the offer:
- Sign up and make a deposit of $10 and claim the offer
- Place a qualifying bet of $1 using your deposited funds and allow the bet to settle
- When the bet settles, $200 in free bets will be credited to your account
A sign up offer is also available throughout the entire month of August for N.J. customers. Sign up with promo code NYP365 and get $200 in free bets for placing a $1 bet, or receive a $1,000 deposit match at bet365 casino.