BetMGM Becomes Exclusive Betting Partner of “The Hockey News”
BetMGM takes another step in a positive direction for sports betting and the gaming entertainment industry with some exciting news. The company recently announced that they have been awarded the exclusive sports betting partner of The Hockey News.
This deal puts together two excellent sports betting markets into one hockey news powerhouse with the addition of sports betting. In return, it gives fans a better opportunity to hear more insight on sports betting within hockey.
Why This Deal is a Good Move
W. Graeme Roustan, the owner and publisher of The Hockey News, came forward with very positive feedback towards BetMGM. As they looked for one of the best sports betting partners for their customers, there were also other key factors.
The main characteristics they were searching for were trust, and how well the brand was positioned. They believed that BetMGM was a highly trusted and popular operator that was a no-brainer when it came to partnerships.
The Hockey News will now feature more engaging content for customers and integrate things that some customers might not be used to. There are also other features that make this a positive move, as noted newly, that help the brand set itself apart from the competition.
Benefits of Growing the Brand
This new partnership will allow The Hockey News to utilize BetMGM’s odds, information, and other important aspects to create a more “behind the scenes” type of atmosphere with their content. In addition, BetMGM will see its viewership grow since The Hockey News has over one million readers and other forms of engaging content to pull in readers.
The Hockey News has established themselves as a reliable hockey news and betting analysis content. The addition of the sportsbook now creates a unique opportunity for customers to transition from one content to another.
If they can continue these types of moves and build off of these partnerships, then they will be a tough company to beat. This is especially true when you consider what the customer wants to look at in terms of betting atmosphere and content.
BetMGM Making a Bold Statement
BetMGM is not playing around when it comes to their presence in hockey. For example, they just recently announced that they had Wayne Gretzky as a brand ambassador.
Having Gretzky as the face of BetMGM’s hockey is huge for the brand. On top of that, they now add The Hockey News to their lineup? This is astronomical in their efforts to become a one-stop shop for every whiting NHL and hockey-related.
BetMGM is strategically making these types of moves to help mitigate the gap between other popular sportsbooks. Sure, the brand can be argued by many that it is the best.
However, towards the end of April of this year, BetMGM just recently took over as the second-best in the US market share. This is huge when you compare it to other sportsbooks that have dominated very important parts of the US.